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Market & Customer Analysis

Location Intelligence | Territory, Franchise, & Sales Territory Mapping | Consultancy

Market & Customer Analysis

Data analytics delivering actionable insights - understanding your market opportunity, visualising it geographically and seeing your share. This analysis will help you target existing customers with the right offer, locate new customers and organise your sales team.

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If you’re a business leaders or marketer who wants to understand your total market size and share or you need customer segmentation and targeting help, talk to us. We work with companies across multiple business sectors both in the UK and internationally as well as companies looking to break into new geographic markets.
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A Market Analysis makes sense of your company data, which is often undervalued as a resource. Yet, when this is integrated with location intelligence it transforms into a unique data universe that can guide strategic and operational decision-making, identify threats and opportunities and help you:

  • Understand the size/value of your market and your current share of it.
  • Reduce uncertainty in new and existing geographic markets by identifying under-serviced geographic areas and hotspots for new customers.
  • Identify target audiences for new customer acquisition.
  • Visualise patterns in key data such as drive-times, population densities, demographics and psychographics & identify patterns/trends that give you strategic insight into your customers and their behaviour.
  • Improved strategic planning of advertising and product mixes.

How we do it

Other Analysis & mapping options

  • Sales territory mapping.
  • Franchise territory mapping.
  • Location planning including catchment analysis to understand population demographics around an outlet.
  • Territory design and mapping to define marketing, distribution, service and support areas.
  • Basket analysis to identify patterns in product or service purchases.
  • Competitor assessment.
  • Missing value analysis – extrapolation of missing values from existing data.
  • Pattern analysis – understand purchase gaps to guide cross-sell and up-sell decisions.
  • Churn analysis – understand why customers leave.
  • Brand and product analysis.
  • Campaign response analysis – compare people who do and don’t respond.
  • Custom mapping projects - including postcode or zip code maps at all levels of postcode. In the UK, Postcode Area - 124 area, Postcode Districts - c. 3,500 Districts, Postcode Sectors - c. 10,000 Sectors, Unit Postcodes - c. 1.8 million units

Find Out What Tech4T Can Do For You

To see how we can help you gain a competitive advantage from our marketing intelligence, mapping analysis and customer insights (and get more from your marketing and sales budgets), give us a call today on +44 (0)1733 890790 or click on the menu options to get a flavour of our work.

Get in touch today
  • Understand the size/value of your market/your current share of it.
  • Reduce uncertainty when entering new/existing geographic markets by identifying under-serviced geographic areas & the hotspots for new customers.
  • Identify target audiences for new customer acquisition.
  • Visualise patterns in key data such as drivetimes, population densities, demographics and psychographics & identify patterns/trends that give you strategic insight into your customers/their behaviour.
  • Improved strategic planning of advertising and product mixes.

Planning Data

  • Identification of the right target audience for new customer acquisition.
  • Visualisation of the geographic spread of your customers by value and type.
  • Geographic visualisation of the locations, performance and relationships of customers, prospects, team members,  dealers and outlets.
  • Visualisation of patterns in key data such as drivetimes, population densities, demographics and psychographics.
  • Identification of patterns and trends giving you strategic insight into your customers and their behaviour.
  • Improved strategic planning of advertising and product mixes.

How we helped Celsius International with specialised targeting analysis

“Tech4T have worked with us carrying out specialised targeting analysis on behalf of our multi-national customers.  We have always found that they have provided strong and, importantly, actionable insights into the data and then given us an efficient ongoing service for our customers’ marketing campaigns.  We are very pleased to continue to work with Tech4T.”

– Tom Richardson, Managing Director, Celsius International

Companies we've worked with…

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