Franchise Territory Optimisation

Franchise Territory Optimisation is a blend of data analytics, demographics & territory mapping or location planning to maximise success.

Global Location Intelligence

Franchise Territory Optimisation is a blend of data analytics, the right demographics and territory mapping or location planning

Developing franchise territories of the right size, with sufficient numbers of the right target customers to maximise franchisee success. It identifies the profile of your target customers, establishes your total market size and how many territories or outlets the market can support. In turn, this guides the correct sizing of your territories based on each having a sufficient number of target customers with the right demographic profile.

So, if you are:
A business owner expanding through franchising
An established franchise owner that wants to improve your territory structure (without disturbing already sold territories)
An established franchise owner who wants to expand globally
Then our franchise territory optimisation can help you.

Franchise territory optimisation maximises the chances of franchisee success, delivering essential territory data such as the number of potential customers and identifying high concentrations of them geographically.

Let Tech4T create optimised territories for you – in any country – or give you the tools to design your own territories, as-you-need, based on your own criteria or franchisee home locations.

We can also let you design franchise territories based on drive times or radius circles around a specific location, whilst taking account of competition!

It gives franchise brands the objective data needed to define their ideal territory network and help determine and justify what investment is needed from potential franchisees.

OUR 3 STEP APPROACH - To Mapping Your Franchise Territory Network

STEP 1 – The Consultation

Our consultation is designed to understand your business model, your commercial objectives, your competitors, key demographics and time-frame. Where possible, we analyse your existing business and its customer base and use the resulting insights to determine the right territory design methodology to maximise the appeal of your brand.

STEP 2 - Proof-of-concept territory designs

We define your territory boundaries or catchment areas based on target demographics. We provide sample outputs in a digital format which you can evaluate and refine to give your franchisees the right mix of territory size and sales opportunity. If there are existing territories, sold areas are protected in the overall territory design.

STEP 3 - Delivery of your territory franchise maps

Franchise territory optimisation can help define your final bespoke territory structure will provide the ideal number of saleable territories for your business, with franchise territory maps professionally customised with your company colours and logo. Delivery is in our online franchise system, Territory Runner, so maps and statistics can be easily shared with candidates and appended to legal agreements.

Designing your territory network based on objective, data-driven decision-making will have significant advantages:

Franchise Territory Optimisation will help with ‘Easy to sell’ territories with franchisee opportunities based on the metrics most important to business growth.
Territories based on the right commercial drivers.
Datasheets demonstrating the number of target customers within each territory so franchisees can establish and grow a profitable company.
Maps showing hotspots within each territory to guide franchisees on the best geographic areas to target their marketing and sales budgets.

Our Franchise Territory Optimisation service will:

Strategically maximise market penetration whilst minimising territory cannibalisation.
Franchise territory optimisation will prioritise the best geographic areas to accelerate growth.
Fully cover your geographic market with units sited so as not to compete with one another
Identify and avoid locations incompatible with your brand.

Tech4T’s unique approach to franchise territory optimisation incorporates both territory design and location planning expertise.

We are certified partners of the British Franchise Association and Quality Franchise Association and have worked with hundreds of franchise brands across the globe over the last 25 years to help them grow their businesses.

Whether you are a start-up looking to create your territory network or an established franchise brand looking to enhance your existing territory structure or expand globally, we are here to help.

ActionCOACH The world’s Largest Business Coaching Firm

“The maps are marvelous and we are constantly receiving praise from our franchise candidates on the professionalism and the amount of valuable information that is provided by them. They are also essential in managing our territories with existing franchise partners.”