Franchise Territory Mapping Software

Franchise territory mapping software helps you to strategically plan, map & sell franchise territories essential for expanding a franchise business. Our custom-built online systems are matched to exact franchisor requirements.

Global Location Intelligence

Our clients worldwide depend on Territory Runner franchise territory mapping software to demonstrate the value of their brand whether their business model is mobile or location-based

Franchise brands worldwide rely on our Territory Runner™ Franchise Mapping Software to strategically plan, map and sell more franchise territories. It’s an essential tool for an ambitious franchise business.

To ensure franchise mapping software is commercially viable for each franchisee, Territory Runner brings together market, company and demographic data in a single system integrated with mapping. Our custom-built online systems are matched to exact franchisor requirements and benefit franchises at all stages of growth – from start-ups to multi-country and multi-brand networks.

Tech4T’s specialist franchise team selects the best demographics on which to base territories and design the franchise network ready for Territory Runner. Existing sold territories are protected during the mapping process and new territories are created around them making Territory Runner™ a critical online tool.

So if you’re a Franchisor that needs to create a franchise territory network, understand the customer numbers and sales potential by territory to justify value, and need to share this information easily with potential franchisees, Territory Runner Franchise Mapping Software does all this and more.

Supporting Franchise Territory Sales

Territory Runner™ or franchise mapping software is a great selling tool, empowering franchisors to showcase the commercial potential of their territories and streamline the sales process:

Our franchise mapping software delivers market data to add substance to a franchise offer – customer numbers and sales potential for each territory.
Supports franchisors with strategic and tactical planning through great data visualisation.
Helps franchisors support franchisees by showing customer hot spots in territories – the best locations to invest marking and selling resources.
Locate and explore available territories in a candidate’s area by searching for a postcode, zip code or place name.
Demonstrate market size on maps and with datasheets.View and explore bespoke territory heat maps based on key demographics. Visualise data points relevant to your business, such as school locations, community centres or businesses by type or size
Securely share critical territory information and maps at the click of a button. Use a digital on-line map with demographic data. You have total control of the information you want to share and can limit access time to on-line territory maps.
Create a new franchise territory map or adjust existing boundaries to suit the preferences of potential buyers.
Location planning clients will understand the best locations for siting new units, visualise competitor locations and prioritise unit openings based on the best areas.

Enabling Franchise Territory Management

Territory Runner™ helps you keep track of your territory network and support franchisee growth. You can:

Track the status of your territories during the sales process by labelling them as Available, Under Offer, Sold, For Resale. Each status is displayed by a different territory colour, filter territories based on status.
Store territory owner and customer details in the customisable resource database e.g. class locations, franchisee bases, agent locations.
Store and share a list of postcodes within each territory and accompanying demographic information for each postcode with your team.
Empower franchisees to manage their territory. They can visualise key data, analyse demographic data around potential venues, plot customers and record customer information, plus identify the best areas for sales and marketing activity to attract target customers.
Compare the performance of different territories side by side. Understand the factors that impact franchisee performance by accounting for a range of key factors, including territory demographics and competitor locations.
Print digital or paper copies of individual territory maps and territory postcode lists for inclusion in your franchise agreements.
Keep your data secure with a full permissions system, so you control who sees what. Head office can see all country and territory data; master franchisees can see their own country or region data only; and territory owners can see their own territory data.

Our franchise mapping software can pick from a wide range of global data sources, including:

A virtually unlimited range of demographic Census data including population, households, age, marital status, living arrangements, ethnicity, race, religion, health, economic activity, employment, housing, vehicles.
Business statistics including companies by type, employee number and turnover, prospect data.
Schools, universities, nurseries, village halls, competitors, footfall attractors, tourism hot spots, traffic flow, ATMs.
Lifestyle data such as demographic and MOSAIC profiling.
International base cartography such as zip codes, administration areas or postal boundaries (unit postcodes, sectors, districts and areas), counties, health districts, radio boundaries.
Data from your own systems such as customer & prospect locations, franchisor, master franchisee and franchisee bases, social media response and sales data.

Tech4T can help in:

Defining the critical success factors influencing the performance of your territories or outlets
Profiling your customers & selecting the right demographics for your business
Designing & mapping your franchise territories
Ensuring franchise territories are valued correctly
We can use the franchise mapping software to tailor a franchise territory to a franchisee’s aspirations and budget
Avoiding locations incompatible with your brand or which are likely to be unprofitable (even if your competitors are there)
Maximising the number of profitable territories or outlets strategically located across the country
Preventing cannibalisation between outlets