Raise Sales! - Sales Territory Mapping | B2B Targeting...
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23rd August 2014
Carole Barlow
RFM (recency, frequency, monetary) analysis or segmentation is a marketing technique used to determine which customers are considered best by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary).
21st August 2014
Carole Barlow
For those of you new to the concept of using scores within customer scorecards for database segmentation, profiling and to then select individuals for targeting, the following example should help.
28th July 2014
Carole Barlow
As part of a drive to improve efficiency of their field sales reps, Costa Coffee Express & Proud to Serve approached Tech4t to help them:
23rd July 2014
Carole Barlow
EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing.
23rd July 2014
Carole Barlow
Whether your franchise is new, established or expanding, potential franchisees will want to know the franchise territory value and the methodology used in creating your territories.
30th June 2014
Carole Barlow
Geographic Business Intelligence, Geo-BI, another software sales buzzword or something worth investigating further?
Technology companies love their acronyms, usually 3 letters, CRM, ERP, GIS the list goes on. Now, hot on the heels of the “Big Data” concept comes Geo BI; but what on earth is it?
