Raise Sales! - Sales Territory Mapping | B2B Targeting...
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13th June 2016
Carole Barlow
Franchisee nominations come from companies of all types and size – from franchise micro businesses to international networks – and cover such diverse areas as signs, domestic services and senior care.
24th October 2015
Carole Barlow
Franchise Area Mapping project for GK Icon is an exciting new franchise opportunity, originally started in the UK but with a growing international presence. Here’s what founder Richard Lee says about the growing franchise.
25th February 2015
Carole Barlow
The cost benefit of transacting online with your customers can often seem like a good reason not to develop or expand your retail outlet portfolio. Spiraling lease and overhead costs and the pendulum swing between out-of-town vs. in-town location choices can seem daunting particularly given the costs associated with a new store opening.
23rd August 2014
Carole Barlow
RFM (recency, frequency, monetary) analysis or segmentation is a marketing technique used to determine which customers are considered best by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary).
21st August 2014
Carole Barlow
For those of you new to the concept of using scores within customer scorecards for database segmentation, profiling and to then select individuals for targeting, the following example should help.
28th July 2014
Carole Barlow
As part of a drive to improve efficiency of their field sales reps, Costa Coffee Express & Proud to Serve approached Tech4t to help them:
