Raise Sales! - Sales Territory Mapping | B2B Targeting...
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21st April 2014
Carole Barlow
If you want to understand the differences between your customers, what makes people respond positively to your sales messages vs. what makes people leave your brand, data analysis based on profiling and segmentation could hold the key.
22nd March 2014
Carole Barlow
During the course of our franchise territory mapping work we come into contact with a huge amount of franchisors from large multi-national franchisors to individual start-ups armed with their great franchise idea.
6th December 2013
Carole Barlow
Expansion during boom periods, aggressive store opening policies in prime, high overhead locations have left many mainstream retailers with a retail property portfolio hangover.
5th December 2013
Carole Barlow
The UK’s expanding retail hairdressing industry is worth over £5bn a year; it’s not without good reason we often hear news stories of this growing market being ‘recession-proof’ as for millions of British women it’s the last luxury to sacrifice.
28th November 2013
Carole Barlow
Franchise businesses (all businesses for that matter!) that frequently advertise must allocate their budgets with great care. The key is to focus franchise advertising and marketing campaigns in those areas where the greatest concentrations of the relevant target groups reside.
21st August 2013
Carole Barlow
The Royal Mail maintains a UK-wide system of postal geography codes to identify postal delivery areas. As most people know their postcode, varying organisations use this as their main geographic reference when collecting data.
