Protecting and maximising the value of your customer base with Knowledge-based Targeting

• Scored targeting of your direct marketing communications to improve response

• Statistical prioritising of telemarketing activities

• Improved data quality and duplicate record consolidation

• Increased customer understanding - their propensity to purchase, churn, return goods, default on payment, recommend others...

• Optimisation of sales-force and customer support visits

• Innovative and fast campaign creation, planning, project control

Overview

Each of the above points will help you keep ahead of your competitors, maximise marketing effectiveness and retain customers. They are all part of our concept of 'Knowledge-Based Targeting' with KbaseT at its hub. KbaseT is an 'intelligent' marketing database that holds ALL relevant data combined from multiple locations, systems or formats, however disparate. It can help you make appropriate targeting decisions and develop effective communication strategies with your customers - preventing conflicting, inappropriate or duplicated offers.

Introduction

In these changing times, building and retaining customer loyalty requires focused marketing effort together with an excellence in customer support.

Any small thing can turn your customer away to your competitor or indeed they may extract all the product information from you and purchase direct on the web at a lower price - albeit often at the expense of guidance and support.

It is therefore essential that you take the appropriate steps to maximise loyalty and overcome defection and that's where we can help.

• Understanding customer needs and establishing cause and effect for their actions can be revealed through data mining, statistical analysis and market research

• Minimising the risk of customer upset through duplicated contacts or lost communications can be eliminated with data improvement and de-duplication

• Always communicating with your prospects and customers in a relevant way, based on accessing a full 4D customer view, can be achieved with a combination of analytics and targeting technologies

What you need...

All sales and marketing activity, whether direct or indirect, is, and always will be, about: Who, Why, When, Where, How, With What, How Often...

The Problem...

...is how to get answers to these questions in order to communicate with your customers smarter than your competitors - to stay ahead, or even stay in business!

The Solution

You need to be able to understand and measure each customer's purchasing pattern, track changes in their behaviour and that of the segments to which they belong, derive appropriate ‘next-action’ indicators, incorporate these within a user-friendly marketing interface and then implement the appropriate contact strategies. But with the massive increase in information now available to everyone, extracting the right intelligence can be extremely difficult or even impossible without the right combination of analytics, business and marketing understanding, and supporting technologies.  This is where Tech4T can help.

We adopt a practical and cost-effective approach to help you improve the accuracy and usability of your data, apply analytics and improved reporting to better understand customer needs and behaviour, optimise campaign planning and targeting (together with response), leverage a greater return from marketing spend and increase customer satisfaction.

>>>Our solution approach - click here